It's what we do. Giving is the core of our business model, and we do it to empower and uplift the Hispanic and Latino community in America. Our brand was founded by a family of first-generation Cuban Americans who know the community and the vast socioeconomic challenges that stand before it.

We believe that our path to the American Dream requires a substantial expansion of access to education and mentorship; entrepreneurship and capital formation; financial literacy and wealth creation; and professional development and leadership opportunities. That's why we donate five percent (5%) of our sales proceeds to nonprofit organizations that support the Hispanic and Latino community in these critical areas of improvement.

The simple fact is that we can't do it alone. We have to come together, just like the mambises did in Cuba, to fight for liberty and our own American Dream. When you buy our products, you are joining our family and many others in empowering and uplifting the Hispanic and Latino community.